FOR IMMEDIATE RELEASE
Red Squared Launches During New York Fashion Week, Offering Fresh Vision for Talent Management and Fashion Creative Services
New York, NY – [September 06, 2025] – Timed with New York Fashion Week and the kickoff of the fall fashion season, fashion veterans Shawn Red and Tim Gerdes proudly announce the launch of Red Squared, a new agency redefining the landscape of modeling and creative production. With a focus on nurturing emerging talent, delivering turnkey creative campaigns, and producing runway experiences, Red Squared positions itself as both a mother agency and a full-service creative partner for brands.
A Mother Agency for Emerging Talent
At the heart of Red Squared’s mission is a dedication to guiding and supporting the careers of new models. As a mother agency, Red Squared provides professional management, career guidance, and strategic opportunities for its roster of emerging talent. The agency is committed to cultivating long-term, sustainable careers for its models while ensuring they receive thoughtful representation and mentorship.
In an industry often criticized for its lack of inclusivity, Red Squared embraces a roster that reflects the real diversity of beauty today. This includes models of color, queer talent, trans and nonbinary models, and talent representing varied geographies with strong footholds in both the New York and Los Angeles media markets.
Creative Services for Fashion Brands
Drawing on Shawn’s experience as a stylist and modeling coach and Tim’s career as a portrait and fashion photographer, Red Squared also offers brands an all-in-one creative solution. The duo, known for their frequent collaborations, provides end-to-end services for editorial fashion campaigns—styling, photography, casting, and production—delivering powerful, cohesive campaigns designed to captivate audiences.
Runway Show Production
With extensive runway experience, the Red Squared team further extends its expertise to runway show production. From supplying top-tier talent to managing the flow of the show and capturing high-impact imagery, Red Squared offers smaller and emerging brands the opportunity to command a strong presence on the runway with seamless, professional execution.
A New Vision at a Defining Moment
“Launching Red Squared at the start of New York Fashion Week feels symbolic,” said co-founder Shawn Red. “We want to be a voice for emerging talent and create space for them to shine, while also giving brands an inclusive and innovative partner for their creative needs.”
“Fashion is about storytelling, and with Red Squared we are telling new, necessary stories,” added co-founder Tim Gerdes. “Our goal is to bring together artistry, representation, and professionalism to help reshape what fashion looks like in 2025 and beyond.”
Red Squared officially launches today with a roster of diverse new talent and services available for fashion brands nationwide.
For more information, please visit redsquared.agency.
Media Contact:
Tim Gerdes
tim@redsquared.agency
609-339-6261